GreyEd
Education Tech
Brand Identity & Strategy
App Icon Design
Cantebury, United Kingdom
2024
GreyEd’s core purpose is to revolutionize and democratise education through hyper- personalized learning experiences, leveraging AI to adapt to each student’s unique cognitive and emotional needs. GreyEd provides individualized academic support that blends emotional intelligence with academic growth, making education more accessible, inclusive, and tailored for each student. This approach is not just about academic success, but also about fostering self-awareness, emotional growth, and a deeper understanding of one’s learning journey.
Summary
GreyEd is an education technology startup focused on redefining how students learn by integrating artificial intelligence with emotional intelligence. The platform offers personalized lesson plans, adaptive learning journeys, and mood-based content delivery—making it not only academically impactful but also emotionally responsive. At its core, GreyEd believes education should be dynamic, human-centered, and accessible to all. Our task was to create a visual identity system that could express this duality: the sharp, smart edge of AI with the warmth and empathy of emotional support. The result is a brand that’s as intuitive and flexible as the learners it’s built for.
Challenge
While the GreyEd product had strong functionality and a meaningful mission, it lacked a cohesive brand identity that could connect with students, educators, and stakeholders on both a human and technological level. The founder was deeply passionate about science and the transformative nature of learning—but didn’t yet have a brand that could communicate this passion visually or emotionally. Without a system for tone, look, or story, GreyEd was at risk of being misunderstood: too clinical, too generic, or too complex for a user-first education platform.
Solutions
We began by anchoring GreyEd in the Sage brand archetype—a trusted guide that empowers others through wisdom, clarity, and structure. Drawing inspiration from the founder’s fascination with science—particularly atomic connection—we created a logo and visual language that reflect modular growth, mental flow, and personalized transformation. The mark resembles a connected system of learning pathways or a digital molecule in motion—symbolizing how GreyEd adapts to each student’s unique journey. The supporting brand ecosystem includes a modern color palette, refined typography, and grid-based visual logic that feels both technical and empathetic.
More than just a logo, this identity equips GreyEd with a toolkit to scale: from pitch decks and product screens to marketing materials and community engagement. It now stands as a brand that can proudly sit at the intersection of science and soul, education and emotion—ready to transform learning across Botswana and beyond.
