Less Than
30%
Of interns in the creative sector reported that the resources or knowledge available during their internships were satisfactory.
This suggests a gap between educational preparation and real-world application, particularly in creative roles where practical skills are essential.
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Underprepared for Industry Demands Despite having a solid academic foundation, many students feel underprepared for the realities of working in the fast-paced creative industry. They often lack real-world experience and exposure to client-facing projects, leaving them unsure of how to apply their skills in a professional setting.
Lack of Practical Mentorship in Internships Traditional internships often fail to provide the level of mentorship and guidance that students need. Interns can find themselves relegated to administrative tasks, or worse, thrown into the deep end without proper support. This leaves students without the hands-on experience or feedback necessary to improve their skills and confidence..
Challenges in Communication and Self-Presentation Many students struggle with effectively communicating their ideas, pitching projects to clients, or managing client expectations. These soft skills are critical in the creative industry, but they are often not emphasized enough during academic programs. Without mastering these skills, students may find it difficult to secure jobs or succeed in freelance opportunities.
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