Artisan Interior

Interior Design

Brand Identity & Strategy

Pretoria, South Africa

2024

Summary

Artisan Interiors is a Botswana-based luxury interior design studio renowned for crafting refined, modern spaces that blend warmth, opulence, and intentional detail. Founded by a seasoned interior designer with dual degrees in the field, the studio offers end-to-end design services for high-end residential and commercial spaces. With its growing reputation among discerning clients and developers, the brand needed a compelling visual identity to communicate its essence—sophisticated yet inviting, precise yet creative. Our goal was to develop a brand system that visually embodies Artisan Interiors' commitment to excellence, emotional design, and timeless craftsmanship.

Challenge

While Artisan Interiors had built a reputation for delivering beautiful, bespoke interiors, the brand lacked a distinctive visual identity that could clearly articulate its values and vision across touchpoints. There was a strong verbal brand and exceptional service quality—but no logo, color palette, or visual strategy to differentiate the studio in a growing competitive market. Artisan Interiors needed more than aesthetics; it needed a brand identity that told a story, aligned with the founder’s philosophy, and could grow with the business as it scaled across new audiences and interior categories.

Solutions

We approached this identity development with Artisan’s core principles in mind: precision, warmth, artistry, and trust. We created a brand system that would speak to both the sophisticated client and the creatively driven founder. The typography is clean, modern, and architectural—reflecting spatial awareness and timeless structure. The color palette is grounded in neutrals and soft contrasts to express luxury with ease. We introduced brand patterns and layout systems to echo structure and design balance—ensuring brand consistency across web, presentation decks, and print materials. From the tone of voice to the logotype, every element was designed to mirror the experience of an Artisan Interiors space: tailored, elegant, and layered with intention.